By taking advantage of humans psychological predisposition to engage in gaming, Gamification takes what makes games [and sports and hobbies] successful and graft it into individual business situations.
LEARN MORE ABOUT THE ‘LAWS’ OF GAMIFICATION
What others say:
As a former gamification-skeptic, thanks to Roman Rackwitz (CEO Engaginglab), I became a motivational-design-supporter!
As an innovation expert I listen to a lot of people talking about the topic of Gamification. But, compared to the knowledge and experience of Roman Rackwitz, it is only superficial knowledge. There are worlds in between.
Just recently I have watched a documentary about Gamification. Unfortunately, they didn’t interview Roman Rackwitz. He would have explained this topic ten times better and more accurate. Roman Rackwitz knows exactly ‘how the wind blows’ and impart knowledge in an exciting an lively way. From over 30 years of experience, I know how difficult that is.